Design that works in the real world

Award-winning design meets engineering and research to create products that last.

Innovate.
Elevate.Create.

We transform ideas into unforgettable visual experiences.

At CHOI Design Group, we blend award-winning creativity with engineering precision to bring your ideas to life. Based in Chicago, our team of designers, engineers, and researchers go beyond aesthetics—crafting products that are intuitive, functional, and built for real-world success.

From strategy to prototyping to production, we’re with you every step of the way, turning bold ideas into market-ready solutions. Wherever you are in the design process, we’ll help you push boundaries and make an impact. Let’s create something extraordinary together.

Behind the scenes

Featured products

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Weber company logo
“ Cheers to many more year of of new ideas, new product and new stories to tell! ”
William M
Director of Design
Genfare company logo
“ If you are looking for someone who knows how to listen or just want a unique perspective on your initial concepts I would highly recommend ”
Tim G
Director of Engineering
Clarix imaging
“Their designs look modern and functional, and they use all materials and technologies for the best outcome.”
Chris W.
Director of Product Development
Kaibo company logo
"They’ve clearly done their homework. Their understanding of the American market, trends, and customer mindset made all the difference."
Della C.
Marketing Manager
Midmark company logo
“Reliable, talented, and a pleasure to work with. We wouldn't hesitate to hire them again!”
Arkady K.
Senior Engineer
6841c3dc483c88dbffe360db accurofit
“Even under tight timelines, they delivered high-quality results without compromising on detail.”
Ricardo M.
Director of PD
Izi medical
“They delivered beyond expectations on time, on budget, and with a sharp eye for design detail”
Greg G.
CEO
6841c3dca96ed1ec80458149 ideaauthority
"They’re not just designers they’re translators of vision into reality."
Charles C
Founder
6841c3dc8624422d736afb9f promark
"Our project started with ideas on a napkin. They turned it into something we now proudly show the world."
Ken O
CEO

Let’s Work Together

We are always open to discuss making your vision a reality. We have brought thousands of products to market and have worked with the biggest names in the business, we will bring that same level of expertise to you.
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Growth & success

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    Design excellence
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