stage motion with ease: a rigging control console for chicago flyhouse
When an innovative developer of rigging systems for performance venues and theaters set out to introduce a new rigging control console, they chose CHOI Design to help them take it from proof-of-concept to final product.
elevating the brand of an industry leader
We collaborated with Flexco, an industry leader providing belt transportation solutions, to craft a staple fastener system, giving it distinguished brand identity while designing an improved user experience.
<span data-buffer="">Next-Generation Dental Imaging<span data-metadata="">
When CHOI Design teamed with Midmark to create a new dental X-Ray machine, we knew that focus on user interaction, ergonomics, and approach-ability would be essential to the product’s success.
electrifying oral care for Sunstar Group
The oral care industry is increasingly moving towards smart, responsive solutions for daily brushing. Our goal with GUM was simple: create a toothbrush that provides a powerful clean that’s still gentle on the gums.
rapid ideation for the fast-paced world of mobile devices
CHOI Design Group is an award-winning Chicago-based product design and development company.
we employ design thinking
to deliver for our clients.
we employ design thinking
to deliver for our clients.
Beyond design, our team of experienced engineers and researchers provides a
full spectrum of product services including strategy, user interface, model making,
prototyping and engineering.
production – our experienced team is here to help your product succeed.
Our Process
Good design is discovered
in the process.
We bring clarity to the process by partnering with clients to understand problems and discover opportunities, creating a clear path toward delivering winning design solutions.
Featured Content
Proctor Silex 
Reviving classic beauty for an industry leader
Case Study
Sunstar GUM
Electrifying oral care for Sunstar Group
Case Study
Cat's Pride
Revamping pet owners’ favorite disposable litter box
Case Study
Our Space
A look inside the studio
Insights, News, and more
The Art of Color: How Bold Palettes Enhance Product Design and Capture Attention
Shining in a Downturn: 5 Key Aspects of Product Design to Captivate Cost-Conscious Consumers
CHOI Design: Crafting Exceptional Product Experiences
Understanding Inclusive Design: Creating Products for All Users
Why Does Product Design Sometimes Fail?
FDA Approach to AI in Medical Devices
How to Design a Stand-Out Product in a Competitive Market: Yili Electric Power Washers Case Study
Stay Ahead of the Curve: Top IoT Trends for Product Designers in 2024
Generative AI in Product Development: Can AI and Human Designers Coexist?
User Experience in 2024: How to Design the Perfect Product Journey
our partners
We’ve built a long list of trusted partners – and it’s still growing. Companies big and small rely on CHOI Design to deliver excellent work that brings successful results.
Work with us
If you’re passionate about design and are interested in working with us, view our current job openings below.
