Design that works in the real world
Award-winning design meets engineering and research to create products that last.
Innovate.
Elevate.Create.
At CHOI Design Group, we blend award-winning creativity with engineering precision to bring your ideas to life. Based in Chicago, our team of designers, engineers, and researchers go beyond aesthetics—crafting products that are intuitive, functional, and built for real-world success.
From strategy to prototyping to production, we’re with you every step of the way, turning bold ideas into market-ready solutions. Wherever you are in the design process, we’ll help you push boundaries and make an impact. Let’s create something extraordinary together.
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Blog & Design News
Stay inspired with the latest in design. Explore industry trends, creative insights, and expert perspectives on visual storytelling, branding, and innovation.
- April 25, 2025
The Color Pop Strategy: Making an Impression with Bold Colors in Product Design
Read More - March 30, 2025
The Craft Renaissance: Blending Traditional Techniques with Modern Technology in Product Design
Read More - February 25, 2025
AI-Powered Haptic Design: Revolutionizing Tactile Experiences in the Digital Age
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