stage motion with ease: a rigging control console for chicago flyhouse

When an innovative developer of rigging systems for performance venues and theaters set out to introduce a new rigging control console, they chose CHOI Design to help them take it from proof-of-concept to final product.

See the result

elevating the brand of an industry leader

We collaborated with Flexco, an industry leader providing belt transportation solutions, to craft a staple fastener system, giving it distinguished brand identity while designing an improved user experience.

See the result

Next-Generation Dental Imaging

When CHOI Design teamed with Midmark to create a new dental X-Ray machine, we knew that focus on user interaction, ergonomics, and approach-ability would be essential to the product’s success.

See the result

electrifying oral care for Sunstar Group

The oral care industry is increasingly moving towards smart, responsive solutions for daily brushing. Our goal with GUM was simple: create a toothbrush that provides a powerful clean that’s still gentle on the gums.

See the result

rapid ideation for the fast-paced world of mobile devices

castAway came to us with an ambitious goal: create a dual-screen mobile experience compatible with any smartphone. We explored multiple form iterations to create a truly unique solution.

See the result

CHOI Design Group is an award-winning Chicago-based product design and development company.

we employ design thinking

to deliver for our clients.

we employ design thinking

to deliver for our clients.

Beyond design, our team of experienced engineers and researchers provides a
full spectrum of product services including strategy, user interface, model making,
prototyping and engineering.

Wherever you are in the design process – ideation, prototyping, or ready for
production – our experienced team is here to help your product succeed.

Our Process

Good design is discovered
in the process.

We bring clarity to the process by partnering with clients to understand problems and discover opportunities, creating a clear path toward delivering winning design solutions.

Dive Deeper

Yili Electric

Breaking into new markets with two rugged, electric power washers

Case Study

Castaway

Rapid ideation for the fast-paced world of mobile devices

Proctor Silex

Reviving classic beauty for an industry leader

Case Study

Juvo

Improving home safety with the adaptive mobility series for Juvo

Case Study

Castaway

Rapid ideation for the fast-paced world of mobile devices

Sunstar GUM

Electrifying oral care for Sunstar Group

Case Study

Clarix

Translating new technology into an intuitive medical imaging system

Case Study

Castaway

Rapid ideation for the fast-paced world of mobile devices

Cat's Pride

Revamping pet owners’ favorite disposable litter box

Case Study

View full portfolio

Our Space

A look inside the studio

The type of work we do is unique, and so is the way we do it. Step into our studio and meet the designers, makers, and doers who make it all happen.

Step Inside

Insights, News, and more

The Future of Industrial Design: A Revolution with AI Technology

How Industrial Design Can Bridge the Manufacturing Skills Gap

<img data-lazy-fallback="1" decoding="async" class="post-thumbnail__img wp-post-image" src="https://choidesign.com/wp-content/uploads/2023/04/How-Machine-Learning-and-AI-Will-Impact-Product-Design.png" alt="<strong>How Machine Learning and AI Will Impact Product Design</strong>" loading="lazy" width="1200" height="629" />

How Machine Learning and AI Will Impact Product Design

our partners

We’ve built a long list of trusted partners – and it’s still growing. Companies big and small rely on CHOI Design to deliver excellent work that brings successful results.