stage motion with ease: a rigging control console for chicago flyhouse
When an innovative developer of rigging systems for performance venues and theaters set out to introduce a new rigging control console, they chose CHOI Design to help them take it from proof-of-concept to final product.
We collaborated with Flexco, an industry leader providing belt transportation solutions, to craft a staple fastener system, giving it distinguished brand identity while designing an improved user experience.
When CHOI Design teamed with Midmark to create a new dental X-Ray machine, we knew that focus on user interaction, ergonomics, and approach-ability would be essential to the product’s success.
The oral care industry is increasingly moving towards smart, responsive solutions for daily brushing. Our goal with GUM was simple: create a toothbrush that provides a powerful clean that’s still gentle on the gums.
rapid ideation for the fast-paced world of mobile devices
castAway came to us with an ambitious goal: create a dual-screen mobile experience compatible with any smartphone.
We explored multiple form iterations to create a
truly unique solution.
CHOI Design Group is an award-winning Chicago-based product design and development company.
we employ design thinking
to deliver for our clients.
we employdesign thinking
to deliverfor our clients.
Beyond design, our team of experienced engineers and researchers provides a full spectrum of product services including strategy, user interface, model making, prototyping and engineering.
Wherever you are in the design process – ideation, prototyping, or ready for production – our experienced team is here to help your product succeed.
Our Process
Good design is discovered in the process.
We bring clarity to the process by partnering with clients to understand problems and discover opportunities, creating a clear path toward delivering winning design solutions.
We’ve built a long list of trusted partners – and it’s still growing. Companies big and small rely on CHOI Design to deliver excellent work that brings successful results.
Work with us
If you’re passionate about design and are interested in working with us, view our current job openings below.