stage motion with ease: a rigging control console for chicago flyhouse

When an innovative developer of rigging systems for performance venues and theaters set out to introduce a new rigging control console, they chose CHOI Design to help them take it from proof-of-concept to final product.

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elevating the brand of an industry leader

We collaborated with Flexco, an industry leader providing belt transportation solutions, to craft a staple fastener system, giving it distinguished brand identity while designing an improved user experience.

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Next-Generation Dental Imaging

When CHOI Design teamed with Midmark to create a new dental X-Ray machine, we knew that focus on user interaction, ergonomics, and approach-ability would be essential to the product’s success.

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electrifying oral care for Sunstar Group

The oral care industry is increasingly moving towards smart, responsive solutions for daily brushing. Our goal with GUM was simple: create a toothbrush that provides a powerful clean that’s still gentle on the gums.

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rapid ideation for the fast-paced world of mobile devices

castAway came to us with an ambitious goal: create a dual-screen mobile experience compatible with any smartphone. We explored multiple form iterations to create a truly unique solution.

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CHOI Design Group is an award-winning Chicago-based product design and development company.

we employ design thinking

to deliver for our clients.

we employ design thinking

to deliver for our clients.

Beyond design, our team of experienced engineers and researchers provides a
full spectrum of product services including strategy, user interface, model making,
prototyping and engineering.

Wherever you are in the design process – ideation, prototyping, or ready for
production – our experienced team is here to help your product succeed.

Our Process

Good design is discovered
in the process.

We bring clarity to the process by partnering with clients to understand problems and discover opportunities, creating a clear path toward delivering winning design solutions.

Dive Deeper

Yili Electric

Breaking into new markets with two rugged, electric power washers

Case Study

Castaway

Rapid ideation for the fast-paced world of mobile devices

Proctor Silex

Reviving classic beauty for an industry leader

Case Study

Juvo

Improving home safety with the adaptive mobility series for Juvo

Case Study

Castaway

Rapid ideation for the fast-paced world of mobile devices

Sunstar GUM

Electrifying oral care for Sunstar Group

Case Study

Clarix

Translating new technology into an intuitive medical imaging system

Case Study

Castaway

Rapid ideation for the fast-paced world of mobile devices

Cat's Pride

Revamping pet owners’ favorite disposable litter box

Case Study

View full portfolio

Our Space

A look inside the studio

The type of work we do is unique, and so is the way we do it. Step into our studio and meet the designers, makers, and doers who make it all happen.

Step Inside

Our Latest

Insights, News, and more

What is Consumer Product Design?

December 7, 2023

In the dynamic realm of product development, consumer product design services stand as a cornerstone of success for businesses seeking…

What is Digital Product Development?

November 27, 2023

In today’s technology-driven world, digital products have become an indispensable part of our lives, seamlessly integrating into our daily routines.…

The Future of Industrial Design: A Revolution with AI Technology

August 29, 2023

The emergence of AI technology promises to reshape the very foundations of industrial design, ushering in a new era of…

How Industrial Design Can Bridge the Manufacturing Skills Gap

May 23, 2023

The manufacturing industry is facing a skills gap. As the baby boomer generation retires, there is a shortage of experienced…

How Machine Learning and AI Will Impact Product Design

April 26, 2023

As the field of artificial intelligence (AI) continues to advance, product design has the potential to be revolutionized. In particular,…

Optimizing Patient Safety Through Product Design

April 20, 2023

As healthcare continues to advance and evolve, one of the most critical aspects to keep in mind is the safety…

The Role of User Experience in Industrial Product Design

March 15, 2023

User experience (UX) is an integral part of the industrial product design process. By understanding the needs and wants of…

What Are the 5 Elements of Product Design?

February 21, 2023

Product design is an essential part of any successful business. It’s the process of creating a product that meets customer…

Which is the Best Company for Product Designing?

February 13, 2023

Product design is a critical part of any business, as it determines the success or failure of a product. Companies…

Top Industrial Design Trends to Watch in 2023

January 25, 2023

In a time of rapid advances in technology integrations and digital tools, a design that impacts every area of industrial…

our partners

We’ve built a long list of trusted partners – and it’s still growing. Companies big and small rely on CHOI Design to deliver excellent work that brings successful results.