CHOI Design Group is an award-winning Chicago-based product design and development company.

we employ design thinking

to deliver for our clients.

we employ design thinking

to deliver for our clients.

Beyond design, our team of experienced engineers and researchers provides a
full spectrum of product services including strategy, user interface, model making,
prototyping and engineering.

Wherever you are in the design process – ideation, prototyping, or ready for
production – our experienced team is here to help your product succeed.

Our Process

Good design is discovered
in the process.

We bring clarity to the process by partnering with clients to understand problems and discover opportunities, creating a clear path toward delivering winning design solutions.

Featured Content

Yili Electric

Breaking into new markets with two rugged, electric power washers

Case Study

Proctor Silex

Reviving classic beauty for an industry leader

Case Study


Improving home safety with the adaptive mobility series for Juvo

Case Study

Sunstar GUM

Electrifying oral care for Sunstar Group

Case Study


Translating new technology into an intuitive medical imaging system

Case Study

Cat's Pride

Revamping pet owners’ favorite disposable litter box

Case Study

Our Space

A look inside the studio

The type of work we do is unique, and so is the way we do it. Step into our studio and meet the designers, makers, and doers who make it all happen.
Our Latest

Insights, News, and more

our partners

We’ve built a long list of trusted partners – and it’s still growing. Companies big and small rely on CHOI Design to deliver excellent work that brings successful results.

Work with us

If you’re passionate about design and are interested in working with us, view our current job openings below.