INSIGHTS, NEWS, AND MORE

Crafting Compelling Product Narratives with Semiotics

Crafting Compelling Product Narratives with Semiotics

Product design is about more than just creating functional items. It involves telling stories that resonate with users and create…
The Importance of Cultural and Social Factors in Industrial Design

The Importance of Cultural and Social Factors in Industrial Design

Impactful industrial design is about more than just the physical product and its function; it’s also about making conscious design…
The Power of Minimalism: Why Less is More in Modern Product Design

The Power of Minimalism: Why Less is More in Modern Product Design

Unlike other artistic movements, minimalism has only grown in influence since its inception in the mid-20th century. This enduring success…
The Art of Color: How Bold Palettes Enhance Product Design and Capture Attention

The Art of Color: How Bold Palettes Enhance Product Design and Capture Attention

Color is more than just a visual element; it’s a powerful tool that significantly impacts how consumers perceive and engage…
Shining in a Downturn: 5 Key Aspects of Product Design to Captivate Cost-Conscious Consumers

Shining in a Downturn: 5 Key Aspects of Product Design to Captivate Cost-Conscious Consumers

Economic downturns force businesses to adapt. One powerful strategy involves rethinking product design. By focusing on specific elements, companies can…
CHOI Design: Crafting Exceptional Product Experiences

CHOI Design: Crafting Exceptional Product Experiences

At CHOI Design, we’re passionate about creating products that truly resonate with people. As a Chicago-based product design and development…
Understanding Inclusive Design: Creating Products for All Users

Understanding Inclusive Design: Creating Products for All Users

Inclusive design is about creating products that work for everyone, regardless of their abilities, backgrounds, or circumstances. It’s more than…
Why Does Product Design Sometimes Fail? 

Why Does Product Design Sometimes Fail? 

In the fast-paced world of product design, even the most innovative ideas can flop. A product might be brimming with…
FDA Approach to AI in Medical Devices

FDA Approach to AI in Medical Devices

The Food and Drug Administration (FDA) is navigating the exciting world of AI in medical devices. This is big news…
How to Design a Stand-Out Product in a Competitive Market: Yili Electric Power Washers Case Study

How to Design a Stand-Out Product in a Competitive Market: Yili Electric Power Washers Case Study

In the modern marketplace, competition is fierce. How do you design a product that cuts through the noise and thrives?…
Stay Ahead of the Curve: Top IoT Trends for Product Designers in 2024

Stay Ahead of the Curve: Top IoT Trends for Product Designers in 2024

The Internet of Things (IoT) is rapidly transforming our world. From smart homes to connected cities, physical objects are increasingly…
Generative AI in Product Development: Can AI and Human Designers Coexist?

Generative AI in Product Development: Can AI and Human Designers Coexist?

The world of product development is on the cusp of a revolution. Generative AI is rapidly emerging as a powerful…
User Experience in 2024: How to Design the Perfect Product Journey

User Experience in 2024: How to Design the Perfect Product Journey

In today’s competitive landscape, crafting a product experience that truly stands out is more important than ever. But what defines…
The Importance of User Testing in Product Design: Why Real People Matter

The Importance of User Testing in Product Design: Why Real People Matter

Imagine pouring your heart and soul into designing a product, only to discover after launch that it’s confusing or frustrating…
Brainstorming Techniques for Successful Product Innovation: Spark Creativity and Generate Winning Ideas

Brainstorming Techniques for Successful Product Innovation: Spark Creativity and Generate Winning Ideas

Every innovative product starts with a spark – an idea that has the potential to revolutionize its category. But turning…
How to Calculate the ROI of Product Design: From Intuition to Investment Proof

How to Calculate the ROI of Product Design: From Intuition to Investment Proof

In the world of business, every decision hinges on one crucial question: will it pay off? This applies to product…
From Whiteboard to Reality: Transforming Business Ideas into Winning Products

From Whiteboard to Reality: Transforming Business Ideas into Winning Products

Ever have a business idea sketched on a napkin or scribbled on a whiteboard, only to wonder how to turn…
How Design Elements Shape Brand Perception

How Design Elements Shape Brand Perception

Imagine walking into a sleek, minimalist coffee shop with clean lines, muted colors, and geometric shapes. Your immediate impression? Modern,…
Designing with Intent: The Elements of Design

Designing with Intent: The Elements of Design

At Choi Design, we believe every product whispers a story – a tale of intention, functionality, and beauty woven into…
Unleashing the Power of Product Design and Development

Unleashing the Power of Product Design and Development

Unleashing the Power of Product Design and Development In today’s dynamic marketplace, standing out requires innovation and differentiation. Product design…
The Invisible Hand: How Industrial Design Shapes the Products We Love

The Invisible Hand: How Industrial Design Shapes the Products We Love

Industrial design plays a crucial role in product development, but its influence often goes unnoticed. It’s more than just aesthetics;…
What is Consumer Product Design?

What is Consumer Product Design?

In the dynamic realm of product development, consumer product design services stand as a cornerstone of success for businesses seeking…
What is Digital Product Development?

What is Digital Product Development?

In today’s technology-driven world, digital products have become an indispensable part of our lives, seamlessly integrating into our daily routines.…
The Future of Industrial Design: A Revolution with AI Technology

The Future of Industrial Design: A Revolution with AI Technology

The emergence of AI technology promises to reshape the very foundations of industrial design, ushering in a new era of…
How Industrial Design Can Bridge the Manufacturing Skills Gap

How Industrial Design Can Bridge the Manufacturing Skills Gap

The manufacturing industry is facing a skills gap. As the baby boomer generation retires, there is a shortage of experienced…
<strong>How Machine Learning and AI Will Impact Product Design</strong>

How Machine Learning and AI Will Impact Product Design

As the field of artificial intelligence (AI) continues to advance, product design has the potential to be revolutionized. In particular,…
<strong>Optimizing Patient Safety Through Product Design</strong>

Optimizing Patient Safety Through Product Design

As healthcare continues to advance and evolve, one of the most critical aspects to keep in mind is the safety…
<strong>The Role of User Experience in Industrial Product Design</strong>

The Role of User Experience in Industrial Product Design

User experience (UX) is an integral part of the industrial product design process. By understanding the needs and wants of…
<strong>What Are the 5 Elements of Product Design?</strong>

What Are the 5 Elements of Product Design?

Product design is an essential part of any successful business. It’s the process of creating a product that meets customer…
<strong>Which is the Best Company for Product Designing?</strong>

Which is the Best Company for Product Designing?

Product design is a critical part of any business, as it determines the success or failure of a product. Companies…