INSIGHTS, NEWS, AND MORE

How to Calculate the ROI of Product Design: From Intuition to Investment Proof

How to Calculate the ROI of Product Design: From Intuition to Investment Proof

In the world of business, every decision hinges on one crucial question: will it pay off? This applies to product…
From Whiteboard to Reality: Transforming Business Ideas into Winning Products

From Whiteboard to Reality: Transforming Business Ideas into Winning Products

Ever have a business idea sketched on a napkin or scribbled on a whiteboard, only to wonder how to turn…
How Design Elements Shape Brand Perception

How Design Elements Shape Brand Perception

Imagine walking into a sleek, minimalist coffee shop with clean lines, muted colors, and geometric shapes. Your immediate impression? Modern,…
Designing with Intent: The Elements of Design

Designing with Intent: The Elements of Design

At Choi Design, we believe every product whispers a story – a tale of intention, functionality, and beauty woven into…
Unleashing the Power of Product Design and Development

Unleashing the Power of Product Design and Development

Unleashing the Power of Product Design and Development In today’s dynamic marketplace, standing out requires innovation and differentiation. Product design…
The Invisible Hand: How Industrial Design Shapes the Products We Love

The Invisible Hand: How Industrial Design Shapes the Products We Love

Industrial design plays a crucial role in product development, but its influence often goes unnoticed. It’s more than just aesthetics;…
What is Consumer Product Design?

What is Consumer Product Design?

In the dynamic realm of product development, consumer product design services stand as a cornerstone of success for businesses seeking…
What is Digital Product Development?

What is Digital Product Development?

In today’s technology-driven world, digital products have become an indispensable part of our lives, seamlessly integrating into our daily routines.…
The Future of Industrial Design: A Revolution with AI Technology

The Future of Industrial Design: A Revolution with AI Technology

The emergence of AI technology promises to reshape the very foundations of industrial design, ushering in a new era of…
How Industrial Design Can Bridge the Manufacturing Skills Gap

How Industrial Design Can Bridge the Manufacturing Skills Gap

The manufacturing industry is facing a skills gap. As the baby boomer generation retires, there is a shortage of experienced…
<strong>How Machine Learning and AI Will Impact Product Design</strong>

How Machine Learning and AI Will Impact Product Design

As the field of artificial intelligence (AI) continues to advance, product design has the potential to be revolutionized. In particular,…
<strong>Optimizing Patient Safety Through Product Design</strong>

Optimizing Patient Safety Through Product Design

As healthcare continues to advance and evolve, one of the most critical aspects to keep in mind is the safety…
<strong>The Role of User Experience in Industrial Product Design</strong>

The Role of User Experience in Industrial Product Design

User experience (UX) is an integral part of the industrial product design process. By understanding the needs and wants of…
<strong>What Are the 5 Elements of Product Design?</strong>

What Are the 5 Elements of Product Design?

Product design is an essential part of any successful business. It’s the process of creating a product that meets customer…
<strong>Which is the Best Company for Product Designing?</strong>

Which is the Best Company for Product Designing?

Product design is a critical part of any business, as it determines the success or failure of a product. Companies…
<strong>Top Industrial Design Trends to Watch in 2023</strong>

Top Industrial Design Trends to Watch in 2023

In a time of rapid advances in technology integrations and digital tools, a design that impacts every area of industrial…
<strong>The Complete Guide to Product Design (2023)</strong>

The Complete Guide to Product Design (2023)

Industrial design, also known as product design, is the process of creating and developing new products that are functional, aesthetically…
<strong>2023: The Year of Human-Centered Innovation</strong>

2023: The Year of Human-Centered Innovation

The focus of human-centered innovation and design is ultimately to solve problems for people, and this process has never been…
<strong>Working Sketches vs. Illustrations in Product Design</strong>

Working Sketches vs. Illustrations in Product Design

As technology and the adaptation of digital illustration tools improve, the ideation of product design has opened up a world…
<strong>How to Outsource Product Development</strong>

How to Outsource Product Development

When preparing to outsource the design and development phase of a product, one common error business owners often make is…
<strong>How to Design a Best-Selling, Consumer-Driven Product</strong>

How to Design a Best-Selling, Consumer-Driven Product

Today’s market pushes consumer product production towards shorter lead times to meet faster delivery expectations. The challenge is establishing high-quality…
Balancing Product Cost with User Features

Balancing Product Cost with User Features

When looking for areas to cut costs and save time, most of the opportunity occurs within the design phase. When…
From Concept to Completion: 5 Benefits of Outsourcing Your Product Development

From Concept to Completion: 5 Benefits of Outsourcing Your Product Development

In today’s crowded marketplace, consumers have a plethora of products to choose from. So, it should go without saying, that…
How To Choose the Proper Sustainable Materials for Product Design

How To Choose the Proper Sustainable Materials for Product Design

Across sectors, businesses are placing a greater emphasis on sustainable practices. Social and environmental practices are being woven into business…
The Impact of Aesthetics on Product Design

The Impact of Aesthetics on Product Design

When it comes to product design, purchase decisions and consumer behaviors can be greatly influenced by aesthetics. A product’s visual…
Medical Product Design Trends

Medical Product Design Trends

As medical research and technology advance, so does the evolution of medical devices. While the market was already trending towards…
Ergonomics in Product Design: Everything You Need to Know

Ergonomics in Product Design: Everything You Need to Know

You’ve probably heard the term “ergonomic” thrown around throughout the years, but have you ever stopped to delve into the…
The Impact of Using Over-the-Air Updates in Product Development

The Impact of Using Over-the-Air Updates in Product Development

If you own an iPhone or tablet, you’ve likely grown accustomed to the occasional notifications that pop onto your screen,…
Your Guide to The Do’s And Dont's of Product Design

Your Guide to The Do’s And Dont's of Product Design

Like any industry or field, product design isn’t immune to the need for some basic guidelines and rules. While creativity…
Why is Brand Consistency Important in Product Design?

Why is Brand Consistency Important in Product Design?

Brand consistency is something heavily talked about in marketing or communications. However, branding in product design is important in maintaining…