INSIGHTS, NEWS, AND MORE

How to Design a Stand-Out Product in a Competitive Market: Yili Electric Power Washers Case Study

How to Design a Stand-Out Product in a Competitive Market: Yili Electric Power Washers Case Study

In the modern marketplace, competition is fierce. How do you design a product that cuts through the noise and thrives?…
Stay Ahead of the Curve: Top IoT Trends for Product Designers in 2024

Stay Ahead of the Curve: Top IoT Trends for Product Designers in 2024

The Internet of Things (IoT) is rapidly transforming our world. From smart homes to connected cities, physical objects are increasingly…
Generative AI in Product Development: Can AI and Human Designers Coexist?

Generative AI in Product Development: Can AI and Human Designers Coexist?

The world of product development is on the cusp of a revolution. Generative AI is rapidly emerging as a powerful…
User Experience in 2024: How to Design the Perfect Product Journey

User Experience in 2024: How to Design the Perfect Product Journey

In today’s competitive landscape, crafting a product experience that truly stands out is more important than ever. But what defines…
The Importance of User Testing in Product Design: Why Real People Matter

The Importance of User Testing in Product Design: Why Real People Matter

Imagine pouring your heart and soul into designing a product, only to discover after launch that it’s confusing or frustrating…
Brainstorming Techniques for Successful Product Innovation: Spark Creativity and Generate Winning Ideas

Brainstorming Techniques for Successful Product Innovation: Spark Creativity and Generate Winning Ideas

Every innovative product starts with a spark – an idea that has the potential to revolutionize its category. But turning…
How to Calculate the ROI of Product Design: From Intuition to Investment Proof

How to Calculate the ROI of Product Design: From Intuition to Investment Proof

In the world of business, every decision hinges on one crucial question: will it pay off? This applies to product…
From Whiteboard to Reality: Transforming Business Ideas into Winning Products

From Whiteboard to Reality: Transforming Business Ideas into Winning Products

Ever have a business idea sketched on a napkin or scribbled on a whiteboard, only to wonder how to turn…
How Design Elements Shape Brand Perception

How Design Elements Shape Brand Perception

Imagine walking into a sleek, minimalist coffee shop with clean lines, muted colors, and geometric shapes. Your immediate impression? Modern,…
Designing with Intent: The Elements of Design

Designing with Intent: The Elements of Design

At Choi Design, we believe every product whispers a story – a tale of intention, functionality, and beauty woven into…
Unleashing the Power of Product Design and Development

Unleashing the Power of Product Design and Development

Unleashing the Power of Product Design and Development In today’s dynamic marketplace, standing out requires innovation and differentiation. Product design…
The Invisible Hand: How Industrial Design Shapes the Products We Love

The Invisible Hand: How Industrial Design Shapes the Products We Love

Industrial design plays a crucial role in product development, but its influence often goes unnoticed. It’s more than just aesthetics;…
What is Consumer Product Design?

What is Consumer Product Design?

In the dynamic realm of product development, consumer product design services stand as a cornerstone of success for businesses seeking…
What is Digital Product Development?

What is Digital Product Development?

In today’s technology-driven world, digital products have become an indispensable part of our lives, seamlessly integrating into our daily routines.…
The Future of Industrial Design: A Revolution with AI Technology

The Future of Industrial Design: A Revolution with AI Technology

The emergence of AI technology promises to reshape the very foundations of industrial design, ushering in a new era of…
How Industrial Design Can Bridge the Manufacturing Skills Gap

How Industrial Design Can Bridge the Manufacturing Skills Gap

The manufacturing industry is facing a skills gap. As the baby boomer generation retires, there is a shortage of experienced…
<strong>How Machine Learning and AI Will Impact Product Design</strong>

How Machine Learning and AI Will Impact Product Design

As the field of artificial intelligence (AI) continues to advance, product design has the potential to be revolutionized. In particular,…
<strong>Optimizing Patient Safety Through Product Design</strong>

Optimizing Patient Safety Through Product Design

As healthcare continues to advance and evolve, one of the most critical aspects to keep in mind is the safety…
<strong>The Role of User Experience in Industrial Product Design</strong>

The Role of User Experience in Industrial Product Design

User experience (UX) is an integral part of the industrial product design process. By understanding the needs and wants of…
<strong>What Are the 5 Elements of Product Design?</strong>

What Are the 5 Elements of Product Design?

Product design is an essential part of any successful business. It’s the process of creating a product that meets customer…
<strong>Which is the Best Company for Product Designing?</strong>

Which is the Best Company for Product Designing?

Product design is a critical part of any business, as it determines the success or failure of a product. Companies…
<strong>Top Industrial Design Trends to Watch in 2023</strong>

Top Industrial Design Trends to Watch in 2023

In a time of rapid advances in technology integrations and digital tools, a design that impacts every area of industrial…
The Complete Guide to Product Design (2024)

The Complete Guide to Product Design (2024)

Industrial design, also known as product design, is the process of creating and developing new products that are functional, aesthetically…
<strong>2023: The Year of Human-Centered Innovation</strong>

2023: The Year of Human-Centered Innovation

The focus of human-centered innovation and design is ultimately to solve problems for people, and this process has never been…
<strong>Working Sketches vs. Illustrations in Product Design</strong>

Working Sketches vs. Illustrations in Product Design

As technology and the adaptation of digital illustration tools improve, the ideation of product design has opened up a world…
<strong>How to Outsource Product Development</strong>

How to Outsource Product Development

When preparing to outsource the design and development phase of a product, one common error business owners often make is…
<strong>How to Design a Best-Selling, Consumer-Driven Product</strong>

How to Design a Best-Selling, Consumer-Driven Product

Today’s market pushes consumer product production towards shorter lead times to meet faster delivery expectations. The challenge is establishing high-quality…
Balancing Product Cost with User Features

Balancing Product Cost with User Features

When looking for areas to cut costs and save time, most of the opportunity occurs within the design phase. When…
From Concept to Completion: 5 Benefits of Outsourcing Your Product Development

From Concept to Completion: 5 Benefits of Outsourcing Your Product Development

In today’s crowded marketplace, consumers have a plethora of products to choose from. So, it should go without saying, that…
How To Choose the Proper Sustainable Materials for Product Design

How To Choose the Proper Sustainable Materials for Product Design

Across sectors, businesses are placing a greater emphasis on sustainable practices. Social and environmental practices are being woven into business…