At CHOI Design, we’re passionate about creating products that truly resonate with people. As a Chicago-based product design and development firm, we specialize in turning innovative ideas into tangible realities for the medical, consumer, and commercial industries.
Our Focus: The Human Experience
What sets us apart is our unwavering commitment to understanding the user. We believe that exceptional products are born from deep empathy and a thorough understanding of human needs and behaviors. This user-centric approach is the cornerstone of everything we do.
A Diverse Portfolio of Success
Our portfolio is a testament to our versatility and expertise. For instance, we collaborated with Chicago Flyhouse to revolutionize stage performance with a cutting-edge rigging control console. By addressing the unique challenges of stage motion control, we transformed a complex process into an intuitive experience.
In the medical realm, we’ve partnered with leading companies like Clarix Imaging to develop groundbreaking solutions. Their need for a user-friendly 3D scanning device inspired us to create a sleek, intuitive design that empowers healthcare professionals.
Our consumer product experience spans a wide range of industries, from high-end power washing equipment to innovative household appliances. We’re driven by the desire to create products that not only function flawlessly but also elevate everyday life.
Our Design Process: A Journey to Excellence
We believe that great products are the result of a meticulous and iterative process. Our six-step approach encompasses idea generation, feasibility studies, design refinement, rigorous testing, and final product launch. By constantly seeking feedback and incorporating real-world insights, we ensure that our designs exceed expectations.
Embracing the Future of Design
The world of technology is evolving rapidly, and we’re excited to be at the forefront of innovation. We explore the potential of cutting-edge technologies like 3D interfaces and augmented reality to create even more immersive and engaging product experiences.
By combining our deep understanding of users, a passion for innovation, and a rigorous design process, CHOI Design delivers products that not only meet but surpass our clients’ expectations. We’re committed to crafting exceptional product experiences that leave a lasting impact.
FAQs
CHOI Design specializes in creating innovative solutions for the medical, consumer, industrial, and commercial industries.
Yes, CHOI Design has worked on projects such as the rigging control console for Chicago Flyhouse and more.
CHOI Design follows a six-step process that includes idea generation, idea screening, feasibility studies, product design and specifications, testing and pilot runs, and new product launch.
CHOI Design stays at the forefront of technological advancements, exploring solutions like 3D interfaces and augmented reality to enhance product experiences.
