In an era dominated by automation, AI, and digital convenience, there's a growing appreciation for products that feel human. We’re seeing a craft renaissance in the world of product design—where…

Why AI-powered Haptic Design? The fusion of artificial intelligence (AI) with haptic technology is creating unprecedented tactile experiences that enhance user interaction, improve accessibility, and open new frontiers in product…

Color is more than just a visual element; it’s a powerful tool that significantly impacts how consumers perceive and engage with products. When wielded skillfully, bold color palettes can transform…

Economic downturns force businesses to adapt. One powerful strategy involves rethinking product design. By focusing on specific elements, companies can create products that not only survive but thrive in challenging…

In the fast-paced world of product design, even the most innovative ideas can flop. A product might be brimming with features or look stunning, yet gather dust on shelves. So,…

As technology and the adaptation of digital illustration tools improve, the ideation of product design has opened up a world of possibilities when it comes to shaping and presenting the…

When preparing to outsource the design and development phase of a product, one common error business owners often make is hiring a contractor or agency they've found through a simple…

Today's market pushes consumer product production towards shorter lead times to meet faster delivery expectations. The challenge is establishing high-quality products, meeting consumer anticipation, and developing products within a shorter…

This past week I have been on a podcast binge, working through the long list of episodes I had abandoned the past few weeks. An episode from 99% invisible, specifically…

OVERVIEW Our team at CHOi Design in Chicago has recently partnered with Juvo to create a line of adaptive bath chairs. Juvo specializes in creating products for people with specific…

Product semantics was defined by Klaus Krippendorff and Reinhart Butter as, “the study of the symbolic qualities of man-made forms in the context of their use and the application of…

The inclusive design philosophy is important because the intention is not to have many different product variations as a result of user disabilities, or lack thereof. Rather, the objective is…

CHOi Design utilizes prototypes at each stage of the design process. As defined by wikipedia, A prototype is an early sample, model, or release of a product built to test…

When looking for a clear picture of the History of Industrial Design, I found a lot of nuggets of information, but never a full picture. I have put together the…