The Color Pop Strategy: Making an Impression with Bold Colors in Product Design
In a crowded marketplace, products have only seconds to catch someone’s eye. One of the most effective ways to stand out is through color. We’ve seen time and again how…
The Role of Biomimicry in Innovative Product Design
What is Biomimicry and Why is it Important in Product Design? Biomimicry is an approach to innovation that seeks sustainable solutions to human challenges by emulating nature's time-tested patterns and…
Designing for the Circular Economy: Products That Last and Transform
Why Is the Circular Economy Important for Product Design? Product design is about more than creating functional items. It involves developing solutions that can stand the test of time and…
Crafting Compelling Product Narratives with Semiotics
Product design is about more than just creating functional items. It involves telling stories that resonate with users and create emotional connections. At CHOI Design, we believe that successful products…
The Power of Minimalism: Why Less is More in Modern Product Design
Unlike other artistic movements, minimalism has only grown in influence since its inception in the mid-20th century. This enduring success is somewhat counterintuitive in our modern "attention economy," where everything…
CHOI Design: Crafting Exceptional Product Experiences
At CHOI Design, we're passionate about creating products that truly resonate with people. As a Chicago-based product design and development firm, we specialize in turning innovative ideas into tangible realities…
Understanding Inclusive Design: Creating Products for All Users
Inclusive design is about creating products that work for everyone, regardless of their abilities, backgrounds, or circumstances. It's more than just making things accessible; it's about understanding and responding to…
How to Design a Stand-Out Product in a Competitive Market: Yili Electric Power Washers Case Study
In the modern marketplace, competition is fierce. How do you design a product that cuts through the noise and thrives? CHOI Design (CDG) offers a compelling answer, as evidenced by…
Stay Ahead of the Curve: Top IoT Trends for Product Designers in 2024
The Internet of Things (IoT) is rapidly transforming our world. From smart homes to connected cities, physical objects are increasingly becoming interwoven with the digital realm. As product designers, understanding…
The Importance of User Testing in Product Design: Why Real People Matter
Imagine pouring your heart and soul into designing a product, only to discover after launch that it's confusing or frustrating for users. This is where user testing comes in -…
How to Calculate the ROI of Product Design: From Intuition to Investment Proof
In the world of business, every decision hinges on one crucial question: will it pay off? This applies to product design as well. While the value of great design might…
From Whiteboard to Reality: Transforming Business Ideas into Winning Products
Ever have a business idea sketched on a napkin or scribbled on a whiteboard, only to wonder how to turn it into a tangible, winning product? At Choi Design Group,…
How Design Elements Shape Brand Perception
Imagine walking into a sleek, minimalist coffee shop with clean lines, muted colors, and geometric shapes. Your immediate impression? Modern, sophisticated, and focused on quality. Now, picture stepping into a…
Designing with Intent: The Elements of Design
At Choi Design, we believe every product whispers a story – a tale of intention, functionality, and beauty woven into its very fabric. This isn't just a catchy tagline; it's…
Unleashing the Power of Product Design and Development
Unleashing the Power of Product Design and Development In today's dynamic marketplace, standing out requires innovation and differentiation. Product design and development hold the key to achieving these goals, transforming…
The Invisible Hand: How Industrial Design Shapes the Products We Love
Industrial design plays a crucial role in product development, but its influence often goes unnoticed. It's more than just aesthetics; it's a strategic process that transforms ideas into tangible objects…
What is Consumer Product Design?
In the dynamic realm of product development, consumer product design services stand as a cornerstone of success for businesses seeking to create products that not only captivate the hearts and…
What is Digital Product Development?
In today's technology-driven world, digital products have become an indispensable part of our lives, seamlessly integrating into our daily routines. From the smartphones we rely on for communication to the…
The Future of Industrial Design: A Revolution with AI Technology
The emergence of AI technology promises to reshape the very foundations of industrial design, ushering in a new era of efficiency, cost-effectiveness, and creativity.
How Industrial Design Can Bridge the Manufacturing Skills Gap
The manufacturing industry is facing a skills gap. As the baby boomer generation retires, there is a shortage of experienced workers to fill their roles. This is especially true in…
How Machine Learning and AI Will Impact Product Design
As the field of artificial intelligence (AI) continues to advance, product design has the potential to be revolutionized. In particular, the integration of machine learning and AI technology in industrial…
Optimizing Patient Safety Through Product Design
As healthcare continues to advance and evolve, one of the most critical aspects to keep in mind is the safety of patients. Medical errors, accidents, and mistakes can have serious…
The Role of User Experience in Industrial Product Design
User experience (UX) is an integral part of the industrial product design process. By understanding the needs and wants of users, product designers can create products that are both aesthetically…
What Are the 5 Elements of Product Design?
Product design is an essential part of any successful business. It’s the process of creating a product that meets customer needs and wants, while also being cost-effective and profitable for…
Which is the Best Company for Product Designing?
Product design is a critical part of any business, as it determines the success or failure of a product. Companies that specialize in product design have the expertise and experience…
Top Industrial Design Trends to Watch in 2023
In a time of rapid advances in technology integrations and digital tools, a design that impacts every area of industrial product development is easier to efficiently bring to market. This…
The Complete Guide to Product Design (2024)
Industrial design, also known as product design, is the process of creating and developing new products that are functional, aesthetically pleasing, and user-friendly. It involves a wide range of disciplines,…
2023: The Year of Human-Centered Innovation
The focus of human-centered innovation and design is ultimately to solve problems for people, and this process has never been more common than it is today. It places emphasis on…
How To Choose the Proper Sustainable Materials for Product Design
Across sectors, businesses are placing a greater emphasis on sustainable practices. Social and environmental practices are being woven into business methods and goals to satisfy the increasing demand for corporate…
The Impact of Aesthetics on Product Design
When it comes to product design, purchase decisions and consumer behaviors can be greatly influenced by aesthetics. A product’s visual appeal is what ultimately inspires the end-user to try the…
Medical Product Design Trends
As medical research and technology advance, so does the evolution of medical devices. While the market was already trending towards the adoption of more digital technology, the pandemic bolstered the…
Ergonomics in Product Design: Everything You Need to Know
You’ve probably heard the term “ergonomic” thrown around throughout the years, but have you ever stopped to delve into the specifics surrounding its meaning? Ergonomics refers to the process of…
Your Guide to The Do’s And Dont’s of Product Design
Like any industry or field, product design isn’t immune to the need for some basic guidelines and rules. While creativity is subjective and you have the freedom to express your…
Why is Brand Consistency Important in Product Design?
Brand consistency is something heavily talked about in marketing or communications. However, branding in product design is important in maintaining comprehensive usability and user experience. UX branding for product design…
How Consumer Demand for Sustainable Practices Is Impacting Product Design
In today’s competitive marketplace, there are numerous factors that ultimately influence and sway a consumer’s purchasing decision. Not only has modern technology bolstered accessibility, but it has opened the gateway…
Chicago Entrepreneurs: Turn Your Product Idea into Reality
Are you an idea generator? Do you have visions but do not know how to bring them to life? If so, CHOi Design Group is a Chicago product design firm…
From Idea to Product: How a Product Design Agency Makes It Happen
The process of new product design has many iterations and steps from beginning to end. CHOi Design Group is a product design firm in Chicago that specializes in bringing your…
Are Design Manifestos Still Relevant?
All designers have at one point read Dieter Rams’ Ten principles for good design, Bruce Mau’s Incomplete Manifesto for Growth, and the Bauhaus Manifesto by Walter Gropius. They are well known manifestos introduced in…
