Proctor Silex approached CHOI Design Group to expand their line of steam irons with something unique to the market that only Procter Silex could introduce: a design that recalls the charm of midcentury aesthetics while offering the modern performance and features.
Product: Retro Clothes Iron
Services: Industrial Design, CMF, Brand Strategy
We sketched a wide variety of concepts to thoroughly vet our ideas, allowing the client to carefully select the most successful concept.We honed in on the selected concept, rendering subtle variations of control configuration, color and material, and overall proportion.
The outcome of our careful process is a product that balances heritage quality with modern features. Praised by customers for its vintage good looks as much as its performance, the Proctor-Silex Classic is a proven success.
