Flexco, an industry leader in belt conveyor manufacturing, sought CHOI Design to update their line of portable belt fastening tools with an improved look and user experience. The resulting design uses a fresh, unified visual brand language to stand out in a market of indistinguishable products.
Product: Belt Fastening Tool
Services: Industrial Design, Design Research
The fastening system, which has manual levers that force staples through the belt, requires three rotating workers to prevent injury and fatigue. We first needed to gain understanding of current difficulties and discover opportunities for improvement; in both ease of use and worker safety.
The result is both mechanically and ergonomically improved, and visually stunning. The design was implemented by Flexco with great success, receiving positive feedback from operators and was awarded a European Product Design Award™ and given runner up by Core77 in the commercial category.
