In a market oversaturated with copycat designs, Yili was looking to introduce something different: compact, powerful electric power washers. CHOI helped guide Yili’s entrance into the Latin American market by creating two designs that are as rugged as they are portable.
Product: Electric pressure washer
Services: Industrial design, Research, Packaging Design
We tested commonly purchased power washers to evaluate user experience. A pattern began to emerge: the power washers were bulky, awkward to store, and cumbersome to move. This insight formed our design objectives: portability and compactness are key to creating a better user experience.
To communicate the performance of these machines, we needed to define a robust, energetic form language. We focused on highlighting the metal structure of the designs with color while considering an incredibly diverse array of cart configurations and part strategies.
