Weber

Celebrating a great partnership

For over 25 years, CHOi Design has partnered with Weber to design and develop world class grills and accessories that have reach iconic status in the industry.

Today, we liken ourselves to masters of grill design, having developed a deep understanding of every aspect of the grilling experience. In celebration of our continued relationship with Weber, we have highlighted some of our shared achievements.

Client

Weber

Year

Since 1994

Services

Brand Strategy

Design Research

Industrial Design

Engineering

Sector

Commercial

Discover

Discovering possibilities through design thinking

We love the front-end, ground-up, messy part of the design process. Our partnership with Weber has allowed us to participate in a variety of research efforts that allow us to flex all of our design-thinking muscles.

Create

Responding to research findings with creative thinking

How we respond to our research discoveries is just as important as the research itself. Our work with Weber over the years has resulted in immense creative output including sketches, CAD, and prototypes which have contributed to the success of the Weber product family.

Deliver

Start-to-finish attention to detail that delivers winning results

Our dedication to bringing concepts all the way to the finish line has resulted in more than a few successful product launches, and we couldn’t be more proud of the accomplishments we’ve shared with Weber.