CHOI Design partnered with Juvo to launch the newest line of ergonomically designed bath and shower products for users with limited mobility. As the newest addition to Juvo’s award-winning line of adaptive bath products, it focuses on providing maximum safety and allows for dynamic movement. The resulting design uses a fresh, unified visual brand language to stand out in a market of indistinguishable products.
Product: Comfort Shower Chair
Services: Industrial Design, Design Research, Brand Strategy


Partnering with Juvo and subject matter experts, brought us to an idea that we call the “infinity handle.”
We proceeded to develop the concept and extend its form to other products in the lineup, including a larger shower chair. Sketch refinements helped us gain approval from stakeholders and maintain design intent throughout the project.

We proceeded to develop the concept and extend its form to other products in the lineup, including a larger shower chair. Sketch refinements helped us gain approval from stakeholders and maintain design intent throughout the project.



We helped Juvo successfully expand their product line, creating a more accessible bathroom experience for people who need extra safety in the home. The designs are easy to assemble and come in multiple configurations to accommodate different needs.

