We worked with Midmark to create a new flagship dental X-Ray machine, assisting them in becoming an industry leader. Focusing on user interaction, ergonomics, and approach-ability, while discovering new areas of innovation was essential to the product’s success.
Product: Dental X-Ray
Services: Industrial Design, Prototyping, Research, Brand Strategy




Through numerous prototypes and user testing we were able to develop a new way to hold a patient’s head perfectly still for the panoramic x-ray leading to clearer images, and fewer x-rays needed all while remaining comfortable for the patient and easy to use.

The final product not only assists clinicians with a more intuitive means of operation, but creates a less intimidating experience for the patient. These key attributes were acknowledged when the Vantage was awarded the GOOD Design Award.


