CHOI supported Weber’s design team in bringing a whole new outdoor griddling experience to the world. Driving innovation from prep, to cooking, to eating, and clean up we pioneered the Weber Works system, a user experience success story.
Product: Griddle and accessories line
Services: Industrial design, User Journey, Field Research, Prototyping
By looking deeper into user needs, CHOI collaborated with Weber to create an ecosystem of Weber Works products to inspire gathering and allow the weber experience to go from inside to outside, and from one grill to another, unifying the entire product lineup with functional accessories.
A bold red stripe was introduced as a functional and striking design element to accentuate the control area and main touch points of the grill. Pulling from Weber’s heritage, angled hash marks brought a common theme to all products, further unifying the brand’s aesthetic.
