Genfare

Revolutionizing public transportation payments

In light of evolving pay fare technology, SPX wanted a revolutionary product to stand out on the market. The Fast Fare Farebox is a new collection system created to streamline the payment and boarding process on public transportation.

The innovative bar code reader and integrated online fare system work together to allow customers to use mobile ticketing with smart technology for the first time.

Client

Genfare

Year

2016

Services

Brand Strategy

Design Research

Industrial Design

Prototyping

Sector

Commercial

Discover

Creating a compact, user-focused form with consideration for maintainence

Previous machines had issues with placement on public transportation systems due to their large footprints and interference with the varying locations of passenger handrails.

Some lids would not open all of the way for maintenance due to this interference, and the entire farebox would have to be deconstructed in order to perform simple routine fixes. To streamline this process, an entirely new construction was developed.

Create

Building a better experience through physical prototyping

Working prototypes were constructed to ensure that all internal components would fit securely within the outer shroud and to test new technologies, such as touch screen interface, illuminated touch points, and a barcode reader for smart phones.

This helped guarantee a minimized processing time and faster loading for passengers onto the public transportation system.

Deliver

User-centric design in a robust, modernized package

The user interface was designed to be as convenient and intuitive as possible. The entire interface and large digital screen are tilted forward so any passenger regardless of height or physical ability can have a comfortable viewing angle.

The external design is sturdy and modern, successfully refreshing Genfare’s portfolio of fare collection machines.