Cat’s Pride

Revamping pet owners’ favorite disposable litter box

Cat’s Pride was the first to introduce what soon became a favorite option for traveling pet owners: an all-in-one, disposable litter box. This simple plastic tray comes prefilled with litter to allow users easy cleanup and more mobility.

We helped them take the concept to the next level by designing a custom tray which features eye-catching branding, a sturdier design, and a snap-on shield that creates shelter for cats and helps prevent messes.

Client

Cat’s Pride

Year

2020

Services

Industrial Design

Packaging Design

Sector

Commercial

Discover

Discovering unexpected opportunities

Initially, we set out to discover ways to help reduce cracks and breakage of the KatKit. As we explored structural solutions, we also became aware of other customer wants, such as the desire for higher walls which help create an enclosed, private space for cats.

A napkin sketch of a two-part “pod” with a flippable lid quickly became the project’s north star.

Create

Ensuring strength and stackability

We obsessively refined the form of the KatKit, ensuring that it offered the right amount of strength, height, and compactness for shipping. We iterated in CAD until we were confident with the results, and then we created thermoformed plastic parts to confirm its proportions and strength.

By adopting a two-piece design, we were able to create a tighter, more compact stack. This, combined with a rounder, sturdier form, creates a stronger design less prone to breakage while also reducing shipping costs.

Deliver

A completely revamped Katkit

The resulting design is stronger and more compact, creating a better design for shipping. It’s also more enclosed: a better design for pets and pet owners. The most dramatic change is that the aesthetics are dramatically improved: unique, recognizable, and a miles ahead of the old, off-the-shelf design.