Establishing a fresh visual language for an iconic brand
Commercial
Discover
Standing out in a Saturated Market
Our biggest hurdle was creating a unique and attention grabbing aesthetic to stand out in an already crowded marketplace, where similarly sized and styled tools were cluttering every inch of shelf space.
Create
The building blocks of a visual brand
Gathering insight from similarly bold products and work environments, we were able to create a VBL defined by crisp edges, and a proud metallic SKIL logo adorning the side of each product. Geometric lines are angled to create a sense of forward momentum, while the ergonomic handles are defined by angled grip blocks with bold grip patterns. The final outcome is a refined tool capable of handling even the most rugged work environments.
Deliver
Telling the brand story through informative details
Gathering insight from similarly bold products and work environments, we were able to create a VBL defined by crisp edges, and a proud metallic SKIL logo adorning the side of each product. Geometric lines are angled to create a sense of forward momentum, while the ergonomic handles are defined by angled grip blocks with bold grip patterns. The final outcome is a refined tool capable of handling even the most rugged work environments.
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