Electrifying oral care for Sunstar Group
Exploring brand-defining forms
We created multiple distinctive forms, working with GUM to refine the ideas via concept selection. The goal was to establish a strong new direction for GUMs electric toothbrushes.
Ensuring fit and functionality
We built the new design around the existing motor and battery assemblies, shown in green, allowing GUM to refresh their proven mechanical design with an completely new exterior.
Elevating GUM’s brand language for the next generation of electric toothbrushes
We delivered a final design for the PowerCARE™ Rechargeable Toothbrush that successfully entered the market, elevating GUM’s product portfolio. Featuring brush sensitivity technology to help users brush safely, the final result is as beautiful as it is efficient.