Increasing precision and confidence for clinicians to improve quality of care
Commercial
Discover
Opportunity: Enhance precision and functionality
What makes one soft-tissue biopsy device better than another? In our partnership with Cardinal Health, we discovered that the answer lies in superior ergonomics and a design that enhances precision and versatile functionality. CHOI’s product engineering and Cardinal Health’s brand recognition have landed their devices at the top of the market.
Create
Iterative form development
To create a precise, natural grip, we developed a series of models, each one bringing us one step closer to perfecting the ergonomics. Via 3D CAD, we further refined the shape, ensuring that the carefully-surfaced design was mechanically sound and manufacturable.
Deliver
A Category-Leading Bone Needle
Designed to be comfortable and ergonomic, the Jamshidi Evolve™ takes the Jamshidi line of bone needles to the next level by increasing precision and confidence, elevating quality of care and delivering a better patient experience.
The Evolve series continues to be a first-choice for physicians around the world; it is an undeniable market success.
The success in the market proved that this form met all product requirements
“The CHOI Design Team was able to bend human factors with function to create a product that was comfortable for all clinicians. The success in the market proved that this form met all product requirements.”
–Greg G, General Manager
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