INSIGHTS, NEWS, AND MORE

Medical Product Design Trends

Medical Product Design Trends

As medical research and technology advance, so does the evolution of medical devices. While the market was already trending towards…
Ergonomics in Product Design: Everything You Need to Know

Ergonomics in Product Design: Everything You Need to Know

You’ve probably heard the term “ergonomic” thrown around throughout the years, but have you ever stopped to delve into the…
The Impact of Using Over-the-Air Updates in Product Development

The Impact of Using Over-the-Air Updates in Product Development

If you own an iPhone or tablet, you’ve likely grown accustomed to the occasional notifications that pop onto your screen,…
Your Guide to The Do’s And Don’ts of Product Design

Your Guide to The Do’s And Don’ts of Product Design

Like any industry or field, product design isn’t immune to the need for some basic guidelines and rules. While creativity…
Why is Brand Consistency Important in Product Design?

Why is Brand Consistency Important in Product Design?

Brand consistency is something heavily talked about in marketing or communications. However, branding in product design is important in maintaining…
How Consumer Demand for Sustainable Practices Is Impacting Product Design

How Consumer Demand for Sustainable Practices Is Impacting Product Design

In today’s competitive marketplace, there are numerous factors that ultimately influence and sway a consumer’s purchasing decision. Not only has…
Chicago Entrepreneurs: Turn Your Product Idea into Reality

Chicago Entrepreneurs: Turn Your Product Idea into Reality

Are you an idea generator? Do you have visions but do not know how to bring them to life? If…
From Idea to Product: How a Product Design Agency Makes It Happen

From Idea to Product: How a Product Design Agency Makes It Happen

The process of new product design has many iterations and steps from beginning to end. CHOi Design Group is a…
Are Design Manifestos Still Relevant?

Are Design Manifestos Still Relevant?

All designers have at one point read Dieter Rams’ Ten principles for good design, Bruce Mau’s Incomplete Manifesto for Growth, and the Bauhaus…
Accessible and Adaptive Products

Accessible and Adaptive Products

OVERVIEW Our team at CHOi Design in Chicago has recently partnered with Juvo to create a line of adaptive bath…
What is product semantics and why is it important?

What is product semantics and why is it important?

Product semantics was defined by Klaus Krippendorff and Reinhart Butter as, “the study of the symbolic qualities of man-made forms…
History of Industrial Design

History of Industrial Design

When looking for a clear picture of the History of Industrial Design, I found a lot of nuggets of information,…