We start by developing a deep understanding of our clients’ needs. We do this by listening and asking lots of questions. Then we tackle the problem by visualizing it: whiteboarding, sketching, and journey mapping are some of the tools we use to help discover opportunities and create a strong foundation for success.
Tool Kit
- Whiteboarding workshops
- Trend research
- Thumbnail sketching
- User journey mapping
Once we’ve outlined our problem-solving strategy, we begin creating concepts. In this phase, we rapidly ideate: sketching, physical mockups, and stakeholder collaboration are key as we create and test our ideas.
Tool Kit
- Stakeholder interviews
- Digital concept sketching
- Physical mockups
- Preliminary 3D modeling
