Drive Digital Torque Wrench

BALANCING POWER AND PRECISION

Our Approach

Product Design
Brand Strategy

Brownline Metal Works came to CHOi to collaborate on a design for their newly patented electronic torque sensing mechanism. They had the technology, but needed to package it in a way that would showcase the precision and ruggedness that it was engineered for. Brownline required a tool that could survive in a shop environment while maintaining the sleek and elegant aesthetic that would allow it to compete in the growing marketplace of digital torque wrenches.

Together, we created a modern, durable housing with a comfortable grip and an easy-to-read display with audible and visible feedback — all essential components in increasing productivity and longevity.