Drive Digital Torque Wrench
Our Approach
Product Design
Brand Strategy
Brownline Metal Works came to CHOi to collaborate on a design for their newly patented electronic torque sensing mechanism. They had the technology, but needed to package it in a way that would showcase the precision and ruggedness that it was engineered for. Brownline required a tool that could survive in a shop environment while maintaining the sleek and elegant aesthetic that would allow it to compete in the growing marketplace of digital torque wrenches.
Together, we created a modern, durable housing with a comfortable grip and an easy-to-read display with audible and visible feedback — all essential components in increasing productivity and longevity.
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Wherever you are in the design process, our experienced
team is here to help your product succeed.
Wherever you are in the design process, our experienced
team is here to help your product succeed.