CHOi Design Group helped GUM brand elevate its popular line of flossers by bringing thoughtful touches that improve upon the previous generation of flossers.
Better Grip Better Control
We created countless prototypes to ensure the flosser had excellent grip and a comfortable form.
A contoured finger rest provides comfort when pressing down on the flosser, and a wider head creates freedom to hold the flosser at different angles for easier access to molars.
A recessed mid portion utilizes ribs to increase grip while emphasizing branding.
The new design was applied to three different floss products.